Director of ECommerce

Location: Richmond, VA

Type: Full Time

Min. Experience: Experienced

The Director of E-Commerce will be responsible for defining and leading our overall E-Commerce strategy and execution. We’re looking for someone who works well in a fast-paced, rapidly changing environment with proven project management skills. He/she must be detail-oriented, creative and passionate about growth, marketing, technology and customer satisfaction. Above all else, we’re looking for someone that can intuitively grasp and apply the appropriate quality, design and functionality of each unique brand.

The Director of E-commerce will manage technology company-wide and all online store activities with a focus on improving customer acquisition, conversion and retention efforts. This includes e-commerce web development, internal and 3rd party systems administration, and digital marketing and strategy. 

Responsibilities:

  • Develop and oversee the execution of all online marketing programs and initiatives to drive sales and profits including: Paid search, SEO, email marketing, affiliate marketing, retargeting and online analytics
  • Define and deliver upon all sales objectives. Ensure maximum cost efficiencies and balanced spending are consistently achieved; track and ensure accurate budget forecasting, program ROI and benchmark identification
  • Drive qualified traffic and sales with CRM and cross-channeling strategies
  • Develop and oversee the Need Supply Co. customer experience to increase engagement and conversion rates; drive revenue and profitability
  • Manage online store initiatives such as user-experience and analytics; product descriptions, photos, cross & up selling, product reviews, etc.
  • Develop and oversee measurement strategy to track the performance of all online marketing programs; design test strategies and refine creative assets to optimize results
  • Develop and oversee customer retention strategy and programs to achieve revenue and profit growth targets
  • Perform research and segmentation studies to determine key consumer targets, insights, needs, wants and behaviors
  • Develop monthly, quarterly and annual marketing budgets and forecasts for revenue, margin and expenses; recap and analyze business results versus plan
  • Identify and implement new opportunities to drive sales, visibility and efficiencies, including site functionality and design
  • Provide structure and manage evolving development team operations, roles and responsibilities and systems/tools to support the needs of the organizations growth
  • Identify and implement modifications to improve the existing platform or assist in sourcing new solutions
  • Work with merchandising team to understand Need Supply Co. products, promotions, and key selling dates to ensure the appropriate assortment is available online and at the right time

Minimum Qualifications:

  • Demonstrated ability to hire, develop and manage an E-Commerce team in a hyper-growth environment
  • Proven business skills including analytical thinking, financial acumen, creativity and innovation
  • Demonstrated passion for multi-channel retail, technology, E-Commerce, design, and marketing
  • Demonstrated ability to leverage web analytics, platforms, and resources to drive results
  • Proven ability to manage multiple projects and meet deadlines
  • Ability to recognize and anticipate business trends and opportunities and respond quickly
  • Interpersonal skills including collaboration, communication, and customer focus
  • Understanding of merchandising operations and buying
  • Strong leadership skills that inspire talent to become their best
  • Strong work ethic aligned with our values
  • Minimum of 5 years relevant E-Commerce and Technology experience
  • Minimum of 5 years relevant fashion and apparel industry experience
  • Bachelor’s Degree in Marketing or something similar
  • Consistent positive attitude
  • Demonstrated ability to acquire new customers and grow revenue
  • Ability to prioritize efficiently in response to changing needs and situations
  • Experience working with multiple E-Commerce platforms
  • Demonstrated ability to source and successfully implement various technology and e-commerce platforms

Preferred Qualifications:

  • Minimum of 7 years relevant E-Commerce and Technology experience
  • Related development experience
  • Experience with Magento
  • International E-Commerce experience
  • MBA

Us:

Need Supply Co. is an established and fast growing apparel company based in Richmond, Virginia, a city which consistently ranks among the “Best Places to Live and Work in America.” We opened in 1996 selling a unique collection of vintage pieces. Over the past decade, our selection has evolved to become a well-edited assortment of contemporary designers and independent labels from the U.S. and abroad. GQ Magazine called us “The Best E-Commerce on the Web.”

Our Values:

Responsibility, Creativity, Simplicity, Integrity, Effectiveness, Passion, Respect, Fun, Curiosity

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